1.Orality, Rhetoric, and Eloquence. 2.Antitheses Everywhere. 3.Content and Credibility. 4.Metaphor: The Rhetorical Shorthand. 5.Repeating and Omitting -- Point and Counterpoint. 6.The Power of Placement. Appendix: About Delivery.

Ronald H. Carpenter Ph.D. is Professor of English and Communication Studies at the University of Florida. A prolific and prize-winning scholar in rhetorical theory and the history of American public address, he is the author of the History As Rhetoric, other books on rhetoric of Douglas MacArthur, Father Charles E. Coughlin, and Frederic Jackson Turner, and numerous journal articles about the language of political discourse. Dr. Carpenter conducts his "Write Well - Write Now" training program for corporate executives, business groups, lawyers and judges, public relations professionals, incoming classes of officers at the U.S. Naval War College, and other people whose success and leadership depend upon persuasive communication.