DEFINING YOUR MARKET

Contents Preface Acknowledgments Part 1: Defining Business Markets: A Primer Market Definition: An Overview Defining Markets: Key Concepts Part II: Market Definition: Research Findings Five Critical Market Definition Dimensions Customer- and Competitive-Based Market Definitions Defining and Segmenting Business Markets Market Redefinition Guidelines Market Strategies and Performance Part III: Market Definition: Finding Strategic Advantage Defining Markets: A Three-Stage Framework Defining Markets: Implications for Management Market Definition and Redefinition: Reprise Part IV: Case Studies Market Definition Case Study 1: The U.S. Newspaper Industry Market Definition Case Study 2: Sportmed Part V: Appendixes Appendix A: Sample Profile Appendix B: Market Definition Survey Notes Index