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Microsoft Secrets

How the World's Most Powerful Software Company Creates Tech…
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Titel: Microsoft Secrets
Autor/en: Michael A. Cusumano, W. Selby Richard, Richard W. Selby

ISBN: 0684855313
EAN: 9780684855318
How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People.
1:B&W 5. 5 x 8. 5 in or 216 x 140 mm (Demy 8vo) Perfect Bound on Creme w/Gloss Lam.
Sprache: Englisch.
Touchstone

4. Dezember 1998 - kartoniert - 532 Seiten

Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success? Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets. Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.
Contents
Preface to the Paperback Edition
Preface
Introduction

Organizing and Managing the Company
Find "Smart" People Who Know the Technology and the Business

Managing Creative People and Technical Skills
Organize Small Teams of Overlapping Functional Specialists

Competing with Products and Standards
Pioneer and Orchestrate Evolving Mass Markets

Defining Products and Development Processes
Focus Creativity by Evolving Features and "Fixing" Resources

Developing and Shipping Products
Do Everything in Parallel, with Frequent Synchronizations

Building a Learning Organization
Improve Through Continuous Self-Critiquing, Feedback, and Sharing

Attack the Future!
Appendixes
Microsoft Chronology
Main Microsoft Desktop and Business Applications
Microsoft Operating Systems
Applications Division Employee Survey
Selected Chronology of Microsoft Agreements for the Information Highway
Interviews
Notes
Acknowledgments
Index
Michael A. Cusumano is the Sloan Management Review Distinguished Professor of Management and Engineering Systems at the Massachusetts Institute of Technology's Sloan School of Management, with a joint appointment in MIT's Engineering Systems Division. He specializes in strategy, product development, and entrepreneurship in the software business. He has consulted for more than 50 major firms around the world and is the author or co-author of 8 books. The Business of Software was named one of the top business books of 2004 by Steve Lohr of the New York Times. The international best-seller Microsoft Secrets (1995, with Richard Selby), has been translated into 14 languages. Competing on Internet Time: Lessons from Netscape and its Battle with Microsoft (1998, with David Yoffie) was named a top-10 Business Week book.
Peter Senge MIT Center For Organizational Learning, author of The Fifth Discipline Microsoft Secrets is a fascinating book about a fascinating company. What is surprising are the insights the authors developed into the interaction of culture, strategy, and process.
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