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The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers

An Essential Reference for Online Writers, Editors and Mana…
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Titel: The Web Content Style Guide: The Essential Reference for Online Writers, Editors and Managers
Autor/en: Gerry McGovern, Rob Norton, Catherine O'Dowd

ISBN: 0273656058
EAN: 9780273656050
An Essential Reference for Online Writers, Editors and Managers.
Sprache: Englisch.
Financial Times

Dezember 2001 - kartoniert - 224 Seiten

This is the content manager's bible. An essential how-to guide for writers, editors and publishers of web content - even those with no experience.
Gerry McGovern is a web consultant and author. He has spoken and written extensively on Internet issues over the last seven years. He is an advisory editor for The Business Database (Bloomsbury) on the subject of ecommerce and writes a column for the popular marketing website, clickz.com, on the subject of content management. He also has his own highly regarded and widely read online newsletter, New Thinking. Previously, Gerry was founder and chief executive officer of Nua, a content management software development company. Rob Norton is a freelance journalist in New York City. He is a contributing editor at Business 2.0 magazine, for which he writes the Leading Questions column, as well as news stories and feature articles. He also writes and publishes Net Style, a weekly online newsletter. Rob also does consulting work in journalism, publishing, website design, and information architecture. Previously Rob was Executive Editor at Fortune magazine, where he was a member of the management team that revamped Fortune in 1996. He was responsible for "First," Fortune's innovative front of the magazine section, and directed Fortune's economics coverage. Rob joined Fortune in 1984, and worked for several years in the magazine's Washington bureau. He has written several cover stories and dozens of feature stories, and also edited Fortune's 70th anniversary issue in February, 2000. Catherine O'Dowd works as a web consultant with Arconics Ltd, a Dublin-based developer of web publishing and information architecture software. She has previously worked as an online editor for a number of IT companies, as well as freelancing for various print publications.
"The Web Content Style Guide is a valuable resource for anyone involved in creating content for the Web." Janette Young, Managing Information magazine "This comprehensive and authoritative overview of content management starts with useful guidelines to writing and designing web material. If only most webmasters could heed the sound advice given here, then web surfing would be a much happier experience for us all! Following this, the glossary of terms and definitions also deserves thorough reading. Even the more obvious terms are defined to encyclopaedic depth that clearly has benefited from the authors' wealth of experience in content management. I will certainly be recommending this book to people who attend our writing for the web courses." Malcolm Davison, Managing Director, writingfortheweb.co.uk "The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful." Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA
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