eBook.de : Ihr Online Shop für eBooks, Reader, Downloads und Bücher

Connect 01/2015 eBook-Shops: Testsieger im epub Angebot, Testurteil: gut Die Welt: Kundenorientierte Internetseiten Prädikat GOLD
+49 (0)40 4223 6096
€ 0,00

Zur Kasse

PORTO-
FREI

Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth

Sprache: Englisch.
Vorbestellbar
Buch (gebunden)
Buch € 25,99* inkl. MwSt.
Portofrei*
Produktdetails
Titel: Building the Brand Driven Business: Operationalize Your Brand to Drive Profitable Growth
Autor/en: Scott M. Davis, Michael Dunn

ISBN: 0787962554
EAN: 9780787962555
Sprache: Englisch.
JOSSEY BASS

Oktober 2002 - gebunden - 320 Seiten

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.
Foreword (David A. Aaker).
Acknowledgments.
Introduction: Taking Control of Your Brand's Destiny.
Part One: Making "Operationalizing the Brand" Your New Mantra.
1. Understanding the Brand's Powerful New Role.
2. Connecting Business Strategy to Brand Strategy.
Part Two: Controlling Your Touchpoints by Operationalizing Your Brand.
3. Understanding and Prioritizing High-Impact Brand Touchpoints.
4. The Pre-Purchase Experience:Making the Brand-Prospect Connection.
5. The Purchase Experience: The First Step in Delivering on the Promise.
6. The Post-Purchase Experience: Solidifying the Brand-Customer Relationship.
Part Three: Organizing Your Company Around the Brand.
7. Developing a Brand Metrics System: Driving Brand Building by What You Measure.
8. Building a Brand-Based Culture.
9. Establishing a Brand-Based Organization: Focusing on the Structure and Roles to Support Brand-Driven Change.
Notes and Sources.
The Authors.
Index.
Scott M. Davis is a managing partner at the Chicago office of Prophet, and a former marketing and distribution manager at Procter and Gamble. He is an adjunct professor at Northwestern University's Kellogg School of Management, a contributing editor to Brandweek, and an editorial board member of the Journal of Consumer Marketing. His work has been featured in such publications as the Wall Street Journal, Fortune, and USA Today. Davis is the author of Brand Asset Management (Jossey-Bass).
Michael Dunn is president and CEO of Prophet. He has provided insights for clients such as AT&T, Williams-Sonoma, UBS, and BP. He has written articles for publications including Marketing News and has been featured in Business Week, Business 2.0, and Brand Marketing Magazine. Dunn has served as CEO for other high-growth services companies and currently sits on the board of RedEnvelope.
"...This book is highly recommended for all forward-thinking executives--and those aiming to join that group." (The Journal of Product & Brand Management, vol. 14, no. 3, 2005)

Gedruckte Welten


 
Bücher bei eBook.de entdecken.

 

Jetzt die besten Bücher entdecken!

Kunden, die diesen Artikel gekauft haben, kauften auch

Dictionary of the Pulp and Paper Industry: In English, German, French, Spanish and Russian
Buch (gebunden)
von M. Svaton
Poetry for Thought: Volume II
Taschenbuch
von Granville Joh…
Global Governance and Transnationalisation of the State
Buch (kartoniert)
von Örsan Senalp
The Third Violet (Echo Library)
Taschenbuch
von Stephen Crane

Kundenbewertungen zu Scott M. Davis, Mic…Building the Brand Driven Business: Operationalize Your Bra…

Noch keine Bewertungen vorhanden
Zur Rangliste der Rezensenten
Veröffentlichen Sie Ihre Kundenbewertung:
Kundenbewertung schreiben

Diese Artikel könnten Sie auch interessieren

The Traveling Death and Resurrection Show
Taschenbuch
von Ariel Gore
Byron's Single Difference with Homer and Virgil: And Other Essays on the Poet's Interplay with the Literatures of Greece and Rome
Taschenbuch
von Arthur D. Kah…
Life on the Ohio
Taschenbuch
von Captain James…
Advances in Entanglement and Quantum Information Theory
Buch (kartoniert)
von Mahmoud Abdel…
Frankokreolsprachen in der Karibik - Ihre Entstehung, Entwicklung und Verbreitung
Buch (kartoniert)
von Piotr Majchrz…

Unsere Leistungen auf einen Klick

Unser Service für Sie

Zahlungsmethoden
Bequem, einfach und sicher mit eBook.de. mehr Infos akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal mehr Infos
Geprüfte Qualität
  • Schnelle Downloads
  • Datenschutz
  • Sichere Zahlung
  • SSL-Verschlüsselung
Servicehotline
+49 (0)40 4223 6096
Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 18.00 Uhr
Chat
Ihre E-Mail-Adresse eintragen und kostenlos informiert werden:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
Bei als portofrei markierten Produkten bezieht sich dies nur auf den Versand innerhalb Deutschlands.

** im Vergleich zum dargestellten Vergleichspreis.
eBook.de - Meine Bücher immer dabei
eBook.de ist eine Marke der Hugendubel Digital GmbH & Co. KG
Folgen Sie uns unter: