Made in China: Secrets of China's Dynamic Entrepreneurs

Part I: The Competition between MNCs and Local POEs in the China Market Chapter 1: Wahaha: Danone's Dream Partner and Nightmare Market Segmentation: The Success of a School-Run Factory Pure Water: the Way to Brand Extension Future Cola: Sharing the China Market with Pepsi and Coke A Decade of Collaboration with Danone Was in Trouble Chapter 2: Nice: P&G's Firece Local Competitor Product Differentiation: The Rising of a Workshop Factory Winner of the Laundry Detergent Market over P&G and Unilever Move up into the High-End Market Chapter 3: Taobao: the eBay Killer Taobao: Alibaba's Defense Differentiation From the Competitor Unique Corporate Culture The Advertisement War Huge Market Potential Brought by Big Market Share eBay China or China piece of a global eBay Chapter 4: Who Are They? Chinese POEs: MNC's Main Competitors in the China Market Small- and Medium-Sized POEs: Your Potential Rivals Research Methodology The Role of Private-Owned Enterprises in China's National Economy Part II: The Evolvement of Entrepreneurship in China Chapter 5: The Development of Chinese Commerce A Brief Historic Background The Cultural Revolution The Period of Reform and Opening-up Chapter 6: Three Stories The Story of Michael Ma The Story of Liu Qiongying The Story of Hou Zhengyu Part III: Understanding Entrepreneurs in Today's China Chapter 7: Who Are the Typical Entrepreneurs? Entrepreneurs of Grassroots Background Experts-Turned Entrepreneurs Official-Turned Entrepreneurs Professional Managers-Turned Entrepreneurs Chapter 8: Business Model Startup Capital Business Model Business Models with Chinese Characteristics American Models do not work Business model Transformation Building Organizational Capability Corporate Governance Bottlenecks Part IV: Threats and Opportunities for MNCs: Competition and Cooperation with Chinese Entrepreneurs Chapter 9: Individual Characteristics for Their Success Ambition for Big Goals Breakaway from the Traditional System Risk Taker: Just Do It Diligent and Hardworking Crave for Success, Never Surrender to Defeat Credibility & Brotherhood Cultivate and Effectively Use Guanxi Chapter 10: How Can MNCs Compete with Them? The Strengths of Chinese Startup POEs The Weaknesses of Chinese Startup POEs Chapter 11: How Can MNCs Collaborate with Them? The Possible Collaborative Opportunities with Chinese POEs Potential Caveats of Cooperating With Chinese POEs Appendix A: Interview Questions Appendix B: List of Companies Bibliography