This book is an anthology of fifty essays and speeches by legendary entrepreneurs. Barry Diller, Richard Branson, and Michael Dell are among the successful entrepreneurs who share their best advice and strategies between the pages of this book. Filled with insights on a wide variety of entrepreneurial issues, the book discusses such topics as how to set and meet personal goals, how to create the right image for your company, problem solving, generating ideas, going public, and management. Editor Peter Krass introduces each selection and provides interesting and relevant background information on each entrepreneur. He also highlights significant quotes and especially helpful information.
Not everyone can start a new business and turn it into a success. Though many have gotten ideas off the ground, few have kept them afloat. While many have opened doors to budding ventures, few have been able to keep them open. And while many have begun freshman businesses, few are true entrepreneurs. What does it take to join this elite rank?
The answer may well best be found from those who know firsthand-the fortunate few who have taken the lightbulbs in their heads and made them shine: pioneers like Henry Ford, George Eastman, Kim Polese, Col. Harland Sanders, Lillian Vernon, Warren Avis, Richard Branson, Dave Thomas, and Steve Jobs. Now, The Book of Entrepreneurs' Wisdom affords you an unprecedented opportunity to hear-in their own words-what these legends have had to say on the topic of entrepreneurship. The Book of Entrepreneurs' Wisdom brings together the essays and speeches of more than fifty pioneers, past and present. From starting up to creating marketing strategies, from taking risks to building brand identity, the writings contained here span the entire spectrum of essential entre-preneurial issues. For example, Wally "Famous" Amos talks about the power in commitment and Lillian Vernon presents her entrepreneur's toolkit. For easy reference, the essays contained in The Book of Entrepreneurs' Wisdom are organized into eight categories, covering the start-up process; the maverick element; venture capital, LBOs, and going public; risk and strategy; inventors turned entrepreneurs; branding, image, and selling; entrepreneurial management; and personal stories. Each essay is preceded by a brief introduction that places it in historical perspective and offers interesting and insightful information about its author's life and career. And throughout each essay, passages have been highlighted that call attention to each contributor's most pithy, profound, or quirky ideas. Offering timeless wisdom from the most successful entrepreneurs ever, The Book of Entrepreneurs' Wisdom is must reading for anyone looking to join the venerable rank of these gunslingers, explorers, pioneers, and thrill seekers.
Inhaltsverzeichnis
THE START-UP.
Michael Bloomberg: I Love Mondays.
Harvey S. Firestone: Starting the Company.
Andy Kessler: Go Ahead-Jump!
Kim Polese: A Tech Dream Comes True.
Norm Brodsky: The Three Criteria for a Successful New Business.
Doris Drucker: Mrs. Drucker Starts a Business.
THE MAVERICK ELEMENT AND OTHER QUALITIES.
Warren Avis: Are You a Gunslinger?
Barry Diller: The Discomfort Zone.
Wally Amos: The Power in Commitment.
Andrew Carnegie: The Crucial Question.
Lillian Vernon: The Successful Entrepreneur's Toolkit.
Mark H. McCormack: For Entrepreneurs Only.
VENTURE CAPITAL, LBOS, AND GOING PUBLIC.
Tom Monaghan: Bankers Are the Keepers of the Keys.
Conrad Hilton: A Million-Dollar Mountain and a Red Hat.
Irene Smith: Money: The Truth about Financing a Growing Small Business.
Arthur Rock: Strategy versus Tactics from a Venture Capitalist.
Henry R. Kravis: LBOs Can Help Restore America's Competitive Edge.
An Wang: Going Public.
RISK AND STRATEGY.
Richard Branson: Risk Taking.
Scott McNealy: A Winning Business Model for the 1990s.
Simon Ramo: The Technique of Anticipation.
Dave Thomas: The Secrets of Sniffing Around.
J. C. Penney: Why a Buyer's Market Hasn't Changed Our Plans.
Victor Kiam: Remington's Marketing and Manufacturing Strategies.
Franklin A. Seiberling: Buying or Selling -
Which Counts Most?
Steve Case: Ten Commandments for Building the Medium.
INVENTORS TURNED ENTREPRENEURS.
Henry Ford: How I Made a Success of My Business.
Steven P. Jobs: When We Invented the Personal Computer. . .
George Eastman: Make the Camera as Convenient as the Pencil.
Edwin H. Land: In the Creator's Mind.
Nolan Bushnell: To Win the Business Game, Do What You Know.
Benjamin Franklin: Advice to a Young Tradesman.
Clarence Birdseye: If I Were Twenty-One.
BRANDING, IMAGE, AND SELLING.
Howard M. Schultz: The Best Way to Build a Brand.
Colonel Harland Sanders: The Making of a Colonel.
Akio Morita: Moving Up in Marketing by Getting Down to Basics.
Marquis M. Converse: My Test of Good Management.
John H. Johnson: Breaking Through the Ad Barrier.
Michael S. Dell: Service Sells.
Al Neuharth: Showmanship and Salesmanship.
P. T. Barnum: The American Museum.
ENTREPRENEURIAL MANAGEMENT.
Alfred C. Fuller: The Need for Controls.
Debbi Fields: My Style.
H. Ross Perot: Change Is Fun.
Philip Knight: Global Manufacturing: The Nike Story Is Just Good Business.
Anita Roddick: Four-Letter Words!
Anita F. Brattina: The Diary of a Small Business Owner.
Thomas J. Watson: To Make a Business Grow -
Begin Growing Men.
PERSONAL STORIES.
Herman W. Lay: Your Own Business.
Ben Cohen and Jerry Greenfield: Bagels, Ice Cream, or. . . Pizza?
Joseph C. Wilson: The Product Nobody Wanted.
Kenneth H. Olsen: Digital Equipment Corporation: The First Twenty-Five Years.
Samuel Goldwyn: You Can Always Do Better.
Acknowledgments.
Notes.
Credits and Sources.
Chronology.
Author Index.
Companies Founded, Cofounded, Or Managed by Authors.
Index.
