Personal Brands

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. This book shows how to build and manage your personal brand.

Foreword - Professor David A. Aaker, University of California, Berkeley Introduction Acknowledgements Brand Yourself, or be Branded - Imagining Life, Identity and Relationships Finding the Best Fit and the Best Relationships - Anthropology and Needs First Steps - Talent, Mission and Courage If it Works for Me - Narcissism, Authenticity and Values It's the Difference, Stupid - Relevance, Energy and Differentiation Dress for Success, Get on the Stage and Perform - Reputation, Image and Positioning Give Yourself that Personal Touch - Creativity, Aesthetics and Optimism Give me a Lever Long Enough and I Shall Move the World - Leadership, Influence and Power Reach for the Stars - Architecture and Good Governance for Your Personal Brand Design and Live Your Personal Brand with Passion - Setting an Agenda for Your Action Plan