Journalism and Mass Communication in Africa provides the first in-depth analysis of the evolution of mass communication and the impact of new media technologies in Cameroon. Written and edited by African scholars, this one-stop volume maps out, for the student of international communications and the Africa specialist, the changing media ecology of Cameroon and provides practical survey methods for communication research. The work details the impact mass public communication has had on the empowerment of Cameroon's 15 million people and the development of grassroots participatory democracy. It offers new insight into the development of Cameroon's state and privately owned oral, print, and electronic media and analyzes the growth of the West African country's public relations, advertising, and publishing industries.
Inhaltsverzeichnis
Part 1 Introduction
Part 2 Discourse
Chapter 3 Evolution of the Media in Cameroon
Chapter 4 Public Perceptions of Cameroonian Journalists
Chapter 5 Communication and the Empowerment of the People
Chapter 6 Aesthetic Approach to Television Program Production
Chapter 7 Effective Public Communication
Chapter 8 Public Relations Practice in Cameroon
Chapter 9 The Development of Book Publishing
Part 10 Research Methods
Chapter 11 Communication Research: An African Discourse
Chapter 12 Using Survey Methods in Communication Research
Chapter 13 Content Analysis and Its Uses in Africa
Chapter 14 Beyond Cameroon: Model Content Analysis
Chapter 15 The Growth and Development of Advertising
