Big Red Fez

From the author of the "New York Times" bestseller "Permission Marketing" comes a sharp, engaging book about building a better web site. In this supremely practical, cut-to-the-chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. And he's at his prickly stickler best using real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.