Emotion-Driven Innovation

It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.

The challenges of generating Emotion-Focused product ideas. - Process creation: structuring the Emotion-Driven Innovation. - The language of Emotion-Driven Innovation. - Process development: testing the E-DI in academic environments. - Process validation: towards the application of E-DI in real design practice. - Emotion-Driven Innovation - The process. -Emotion-Driven Innovation: An Inside-Out Approach to Design