Present Age, The

"By far the most profound thinker of the 19th century. ” — Ludwig Wittgenstein

< i> The Present Age is the stunningly prescient essay on the rise of mass media— particularly advertising, marketing, and publicity— by the great philosopher Sø ren Kierkegaard, the "father of existentialism. ” With an introduction from celebrated philosopher Walter Kaufmann— who states "those who would know Kierkegaard can do no better than to begin with this book” — < i> The Present Age is an ideal introduction to one of the greatest thinkers in the history of western philosophy.