Torsten H. Nilson is a leading international authority on
successful branding and brand development, with particular emphasis
on differentiation strategies.
Torsten is a director and co-founder of The Quant. Marketing
Company.
Quant. Marketing advises major national and international
organizations on how to best use customer intelligence to shape and
drive strong brands for better business results data-driven brand
marketing.
Torstens background includes ten years as an independent
international brand strategy consultant with leading blue chip
organizations and prior to that ten years of senior marketing
management with the Nestlé company.
Torsten is also a regular lecturer at conferences and seminars
around the world.
The Quant. Marketing approach to successful marketing has been the
inspiration for Customize the Brand. The book builds on Torstens
highly regarded Competitive Branding: Winning in the Market Place
with Value-Added Brands (published by John Wiley & Sons, ISBN
0-471-98457-4).
