David Taylor is Founder and Managing Partner of
thebrandgym, a network of brand coaches that helps teams
develop an inspiring vision and the action plans to turn it
into growth.
David was recently named by the CIM as one of the world's 50
top marketing thinkers. He has worked with many acclaimed companies
including T-Mobile, Unilever, Kraft, the BBC and SAB Miller to help
them boost performance. He began in brand management with P&G
before completing an MBA at INSEAD, France. He then started and
successfully grew the Paris office of Added Value, Europe's
leading marketing consultancy (now part of WPP).
David is the author of two previous books. His first,
thebrandgym, quickly became Amazon. co. uk's
best-selling branding title; his sequel, brandstretch, was
the world's first and only focused examination of brand
extension. He is a regular speaker at conferences and in the media,
having written for publications including The Guardian,
Marketing, Market Leader, Brand Strategy and Marketing
Business.
