The Fragile Seeds of Altruism.The Initial Interview. The Challenges of Persuasion. Following Through. The Failed Planned Giving Interview. After the Gift. So You Think the CMFR Is a Bit Technical? Did You Say Something About an Appraisal? Why Can't We Get That Gift? Trustees and Planned Giving. Is Planned Giving a Capital Concept? The Planned Giving Consultant. How Is Planned Giving Learned? Did Someone Mention Ethics? Epilogue: The Sources of Philanthropy. Index.

DOUGLAS E. WHITE is President and CEO of Charities Today, Inc., a unique state-of-the-art Internet location that provides comprehensive and analytical information about charities to potential donors and other supporters. He also serves on the board of Swerdlin White Huber, a firm that invests planned gifts, and is Co-Editor-in-Chief of Giving magazine. Mr. White is a former board member of NCPG. While on the NCPG board, he served as chair of the Ethics Committee and chair of the Philanthropy Awareness Committee that created the national model for the Leave a Legacy program.