Learn how to apply the concepts of repeat buying to the investigation and analysis of library use. This new book takes a practical approach to some long-standing and significant problems that librarians are continually called upon to address, such as
• Is the library reaching its target audience?
• What do shifts in use patterns reflect?
• How often can users be expected to visit the library on the average?
• Can users be identified by category by the way they use the library?
Author Charles D. Emery takes a close look at some methods which can be used to answer these questions accurately.
Inhaltsverzeichnis
Contents
Foreword
- Introduction
- The Meaning of Marketing
- Library Patrons as Consumers
- Library Use Patterns
- Consumer Research and Behavioral Models
- Repeat Buying Theory
- Hypotheses
- Field Work
- Data Analysis
- Replication
- Conclusions
- Appendix: Library Borrowing Trends at Cranfield
- Bibliography
- Index
