Learn how to apply the concepts of repeat buying to the investigation and analysis of library use. This new book takes a practical approach to some long-standing and significant problems that librarians are continually called upon to address, such as
Is the library reaching its target audience?
What do shifts in use patterns reflect?
How often can users be expected to visit the library on the average?
Can users be identified by category by the way they use the library?
Author Charles D. Emery takes a close look at some methods which can be used to answer these questions accurately.
Inhaltsverzeichnis
Contents
Foreword
- Introduction
- The Meaning of Marketing
- Library Patrons as Consumers
- Library Use Patterns
- Consumer Research and Behavioral Models
- Repeat Buying Theory
- Hypotheses
- Field Work
- Data Analysis
- Replication
- Conclusions
- Appendix: Library Borrowing Trends at Cranfield
- Bibliography
- Index
