"GET YOUR LISTENER'S ATTENTION, KEEP HIS INTEREST, AND MAKE YOUR POINT -- ALL IN THIRTY SECONDS!"
Milo Frank, America's foremost business communications consultant, shows you how to:
* Focus your objectives
* Utilize the "hook" technique
* Use the secrets of TV and advertising writers
* Tell terrific anecdotes that make your point
* Shine in meetings, question-and-answer sessions, and more!
Milo Frank's proven techniques give you the edge that successful people share -- the art of communicating quickly, precisely and powerfully!
Inhaltsverzeichnis
CONTENTS
What This Book Will Do for You
CHAPTER ONE Why 30 Seconds?
CHAPTER TWO Your Objective
CHAPTER THREE Who's Listening?
CHAPTER FOUR The Right Approach
CHAPTER FIVE The Hook
CHAPTER SIX Your Subject
CHAPTER SEVEN Ask for It
CHAPTER EIGHT Paint a Picture
CHAPTER NINE The Spotlight Is on You
CHAPTER TEN One or a Thousand
CHAPTER ELEVEN Any Time, Any Place
CHAPTER TWELVE The Ultimate 30-Second Message
