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Partial table of contents: Marketing Communications: Creating Your Company's Voice to the World. Advertising: Making It from Message to Media Without a Migraine. Special Events: Producing Seminars, Conferences, and Community Activities for More Recognition. Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results. The Best Vendors for a Project: Matching Personalities and Capabilities to Your Needs. Common Marketing Communications Problems: Recognizing Them and Bailing Yourself Out Before It's Too Late. The Marketing Communications Glossary. Useful References. Bibliography. Index.