Builds on what you already know about communications as a basis for becoming an expert in getting messages out to your own marketplace. In-depth coverage explains how to create, manage and produce cost effective advertising, publicity, brochures, catalogs and public relations events. Provides succinct guidelines, step-by-step checklists, easy-to-use charts, money-saving tips for budgets of all sizes and real-world examples which demonstrate the concepts in action.
Inhaltsverzeichnis
Partial table of contents:
Marketing Communications: Creating Your Company's Voice to theWorld.
Advertising: Making It from Message to Media Without aMigraine.
Special Events: Producing Seminars, Conferences, and CommunityActivities for More Recognition.
Other Communication Tools: Using Identity, Tradeshows, Packaging, and Special Promotions for Best Results.
The Best Vendors for a Project: Matching Personalities andCapabilities to Your Needs.
Common Marketing Communications Problems: Recognizing Them andBailing Yourself Out Before It's Too Late.
The Marketing Communications Glossary.
Useful References.
Bibliography.
Index.
