Sense & Respond: What the Business of Biotech Taught Me about Management

Capturing value in the networked era; the converging worlds of telecommunications, computing and entertainment; telecommunications - building the infrastructure for value creation; strategic uncertainty and the future of on-line consumer interaction; delivering customer value through the World Wide Web; using geographic information systems to sense and respond to customers; seeing through the customer's eyes with computer imaging; product development on the Internet; the emergence of internetworked manufacturing; virtual value and the birth of virtual markets; real shopping in a virtual store; inventing the organization of the 21st century - control, empowerment and information technology; "virtual teams" - using communications technology to manage geographically dispersed development groups; virtual organizations - redefining organizational boundaries to sense and respond.

Stephen P. Bradley is the William Ziegler Professor of Business Administration and the chairman of the Competition and Strategy Area at the Harvard Business School.