From Virtual Shopping To Virtual Organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs and use digital capabilities to swiftly and effectively respond. Sense & Respond: Capturing Value in the Network Era, a collection of essays from leading technology experts, explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age.Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like and address what companies must do -- today -- to capitalize on the emerging opportunities.
Inhaltsverzeichnis
Capturing value in the networked era; the converging worlds of telecommunications, computing and entertainment; telecommunications - building the infrastructure for value creation; strategic uncertainty and the future of on-line consumer interaction; delivering customer value through the World Wide Web; using geographic information systems to sense and respond to customers; seeing through the customer's eyes with computer imaging; product development on the Internet; the emergence of internetworked manufacturing; virtual value and the birth of virtual markets; real shopping in a virtual store; inventing the organization of the 21st century - control, empowerment and information technology; "virtual teams" - using communications technology to manage geographically dispersed development groups; virtual organizations - redefining organizational boundaries to sense and respond.
