Vegetarianism: Movement Or Moment

Preface Acknowledgments 1. What Is Vegetarianism? And Who Are the Vegetarians? 2. Vegetarian Diets and the Health Professions: Historical Perspectives and Contemporary Issues 3. Charting the Contemporary Vegetarian Movement in the Social Movement Field 4. Vegetarianism: Expressions of Ideology in Vegetarian Organizations 5. The Beliefs and Strategies of Vegetarian Movement Leaders 6. Organizational Strategy in Action: Promoting a Vegetarian Collective Identity 7. The Food Industry's Role in Promoting and Gaining Acceptance for Vegetarian Diets

"Donna Maurer's Vegetarianism: Movement or Moment? is the best resource on vegetarianism I have ever read. This book is not only filled with information; it is as readable as a best-selling novel. I was drawn into the book from start to finish and I loved reading every page." --Howard F. Lyman, author of Mad Cowboy "Donna Maurer offers a great service by taking us inside the modern vegetarian movement. She does a very fine job of explaining why people do and do not stop eating meat. [It] will serve as the basic guide to American vegetarianism for many years to come." --Warren Belasco, author of Appetite for Change: How the Counterculture Took on the Food Industry "All new vegetarian advocates should read Dr. Maurer's book. It will give them an understanding of the issues. It shows both where the movement has come from and the outreach methods it has attempted. If someone were to read Vegetarianism early in their advocacy, it would quickly advance their thought on the subject, saving them years of discovering things on their own." --Jack Norris, R.D., President, Vegan Outreach "As both a careful sociologist and a committed vegan, Donna Maurer brings fresh insight into the multi-dimensional character of vegetarianism in the United States: its values, assumptions, and practices." --Amy Bently, Department of Nutrition and Food Studies, New York University "[This book does] a good job of describing the history of a particular movement that has not received a lot of well-researched coverage." --Kliatt