Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that.
Inhaltsverzeichnis
Introduction, 1 Adapt or Die, 2 Welcome to the Social Business Revolution, 3 Culture Matters, 4 Building Your Digital Village: Internal Social Business, 5 Engaging the Digital Network: External Social Business, 6 Introducing the New Social Business Playbook, 7 The Rise of the Social Employee, 8 Darwin's Funnel: Measuring ROI, 9 Learning from Mistakes, 10 The Future: Why No Company Is Invincible Anymore, Endnotes, Acknowledgments, Index