eBook.de : Ihr Online Shop für eBooks, Reader, Downloads und Bücher
Connect 01/2015 eBook-Shops: Testsieger im epub Angebot, Testurteil: gut Die Welt: Kundenorientierte Internetseiten Prädikat GOLD
+49 (0)40 4223 6096
€ 0,00
Zur Kasse

Coolsearch

Keeping Your Organization in Touch and on the Edge. . 49:…
Lieferbar innerhalb von 2 bis 3 Werktagen
Buch (kartoniert)
Buch € 38,49* inkl. MwSt.
Portofrei*

Produktdetails

Titel: Coolsearch
Autor/en: Michel Syrett, Jean Lammiman

ISBN: 1841124303
EAN: 9781841124308
Keeping Your Organization in Touch and on the Edge. .
49:B&W 6. 14 x 9. 21 in or 234 x 156 mm (Royal 8vo) Perfect Bound on White w/Gloss Lam.
Sprache: Englisch.
John Wiley & Sons

6. April 2004 - kartoniert - 252 Seiten

There never has been a time when changes in taste, social outlook and lifestyle have been faster and more fundamental. Coolsearch shows that the revolution that is going on inside the workplace and that which is taking place in the marketplace are two sides of the same coin. Traditional divisions between work and play and between home and the office are being eroded. Twenties-somethings are using their mastery of new technology to transform product development, marketing and merchandising as consumers and ideas generation and decision making as workers. But how can older companies with deeper vested interests and complex hierachies keep in touch with the needs generated by the new generation? Syrett and Lammiman show how street-wise market research, better use of technology, shorter decision making hierarchies, corporate venturing and bottom up leadership has helped a variety of seeming dinosaurs get abreast of the trends. Stories and case studies of companies such as IKEA, GMT, 3M, and L'Oreal and their championing the latest trends and thinking are throughout the book. Coolsearch draws on original research by the authors on how new ideas are inspired and shaped in organisations as well as on interviews with leading thinkers in innovation including London Business School's Costas Markides, Strategos's Gary Hamel and Insead's W Chan Kim and Renee Mauborgne.
Acknowledgements.
PART ONE.
1. Cool Beginnings.
2. The Provenance of Cool.
3. Outside Cool.
4. Inside Cool.
5. Crux.
PART TWO.
6. Cool Leadership.
7. Managing Cool.
8. Brainstorming Cool.
9. Branding Cool.
Summary.
References.
Index.
Jean Lammiman is a human resource development specialist whose career has spanned roles as a practitioner, academic researcher and consultant. She was Training Director at the International Stock Exchange and Management Development Director at Grand Metropolitan during a period of intense organisational change. She is a Chartered Fellow of the Chartered Institute of Personnel and Development, Life Fellow of the Royal Society of Arts and Fellow of the Institute of Directors. Michel Syrett has written on a wide range of business issues over 20 years. His work has been published in, among others, The Financial Times, The Sunday Times, Management Today, Director, Asian Business and The South China Post, He has also conducted research on innovation and leadership for Cranfield School of Management and the University of Hong Kong. Jean and Michel co-lead a research programme into innovation at work at the Roffey Park Institute. They are co-authors of twelve books and reports, most recently Successful Innovation, published by The Economist. Jean also led at Grand Metropolitan a marketing forum focusing on the global marketplace for leading brands such as Smirnoff, Haagen-Dazs and Burger King.
"... a stimulatingly original book that goes far beyond previous analyses of youth phenomena such as Generation X and Generation Y." (Director, May 2004)
"... one of its strengths is its practicality." (Independent on Sunday, 16 May 2004)
Kundenbewertungen zu Michel Syrett, Jean… „Coolsearch“
Noch keine Bewertungen vorhanden
Zur Rangliste der Rezensenten
Veröffentlichen Sie Ihre Kundenbewertung:
Kundenbewertung schreiben
Unsere Leistungen auf einen Klick
Unser Service für Sie
Zahlungsmethoden
Bequem, einfach und sicher mit eBook.de. mehr Infos akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal mehr Infos
Geprüfte Qualität
  • Schnelle Downloads
  • Datenschutz
  • Sichere Zahlung
  • SSL-Verschlüsselung
Servicehotline
+49 (0)40 4223 6096
Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 18.00 Uhr
Chat
Ihre E-Mail-Adresse eintragen und kostenlos informiert werden:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
Bei als portofrei markierten Produkten bezieht sich dies nur auf den Versand innerhalb Deutschlands.

** im Vergleich zum dargestellten Vergleichspreis.
eBook.de - Meine Bücher immer dabei
eBook.de ist eine Marke der Hugendubel Digital GmbH & Co. KG
Folgen Sie uns unter: