Tourism represents an important support for economy of Kashmir. Keeping in mind the role that PR is playing for Tourism industry of Kashmir, which is a well-known tourist destination across the world, it emerged as an interesting area of study. This book is important because it will help to understand the communication strategy of tourism department as how they reach out to the tourists- both domestic and foreign. The study also shows how tourism department promotes the tourism or what the strategies of the department towards tourism are. The book also contains information on how many tourists destinations were identified or throng open for the tourists. Besides how much capable is tourism department of Kashmir to enhance the tourism. Talking of Kashmir, commonly known by paradise on earth, Switzerland of Asia and some call it Valley of saints. Set like a jeweled diadem on the map of India and cradled in the lap of the Olympian mountains of Himalayas, Kashmir a multifaceted diamond, is beyond a shadow of doubt the most beautiful place on the face of this earth. Some of them quoted the Jahangir's famous line, "if there be paradise anywhere on earth; it is here, it is here, it is here"
