MarketPsych

An investor's guide to understanding the most elusive (yet most
important) aspect of successful investing - yourself.

Why is it that the investing performance of so many smart people
reliably and predictably falls short? The answer is not that
they know too little about the markets. In fact, they know too
little about themselves.

Combining the latest findings from the academic fields of
behavioral finance and experimental psychology with the
down-and-dirty real-world wisdom of successful investors, Drs.
Richard Peterson and Frank Murtha guide both new and experienced
investors through the psychological learning process necessary to
achieve their financial goals.

In an easy and entertaining style that masks the book's
scientific rigor, the authors make complex scientific insights
readily understandable and actionable, shattering a number of
investing myths along the way. You will gain understanding of your
true investing motivations, learn to avoid the unseen forces that
subvert your performance, and build your investor identity - the
foundation for long-lasting investing success.

Replete with humorous games, insightful self-assessments,
entertaining exercises, and concrete planning tools, this book goes
beyond mere education. MarketPsych: How to Manage Fear and Build
Your Investor Identity functions as a psychological outfitter
for your unique investing journey, providing the tools, training
and equipment to help you navigate the right paths, stay on them,
and see your journey through to success.