If all that has ever been said and written about the art and
science of fundraising could be distilled down to just what really
matters--what fundraisers everywhere need to know--there
would be only a small number of true gems deserving of the
description, "nuggets of information."
Leading international fundraiser Ken Burnett, author of the
classic Relationship Fundraising, has identified and defined
89 such nuggets which he presents here as The Zen of
Fundraising, a fun read, one-of-a-kind look into what makes
donors tick and-more importantly-what makes them
give.
