The Value of Business Analytics

TURN YOUR CHALLENGES INTO SUCCESSES - LEARN HOW AND WHY
SOME TEAM STRUGGLE AND SOME SUCCEED

This groundbreaking resource defines what business analytics is,
the immense value it brings to an organization, and how to harness
its power to gain a competitive edge in the marketplace. Author
Evan Stubbs provides managers with the tools, knowledge, and
strategies to get the organizational commitment you need to get
business analytics up and running in your company.

Drawing from numerous practical examples, The Value of
Business Analytics provides an overview of how business
analytics maps to organizational strategy and through examining the
mistakes teams commonly make that prevent their success, author
Evan Stubbs uncovers a four-step framework which helps improve the
odds of success.

Built on field-tested experience, The Value of Business
Analytics explains the importance of and how to:

* Define the Value: Link analytics outcomes to business
value, thereby helping build a sense of urgency and a need for
change.

* Communicate the Value: Persuade the right people by
understanding what motivates them.

* Deliver the Value: Link tactical outcomes to long-term
strategic differentiation.

* Measure the Value: Validate wins and deliver continuous
improvement to help drive ongoing transformation.

Translating massive amounts of data into real insight is beyond
magic--it's competitive advantage distilled. Nothing
else offers an equivalent level of agility, productivity
improvement, or renewable value. Whether you're looking to
quantify the value of your work or generate organizational support,
learn how to leverage advanced business analytics with the hands-on
guidance found in The Value of Business Analytics.

Drawing on the successes and failures of countless
organizations, author Evan Stubbs provides a reference rich in
content that spans everything from hiring the right people,
understanding technical maturity, assessing culture, and
structuring strategic planning. A must-read for any business
analytics leader and an essential reference in shifting the
perspective of business analytics away from algorithms towards
outcomes.

Learn how to increase the odds of successful value creation
with The Value of Business Analytics.