The Good Fail

An inside look at how companies and executives rise and fall,
with important lessons for all aspiring entrepreneurs

The Good Fail is part business story, part guilty
pleasure, exploring Richard Keith Latman's very public missteps and
the painful lessons he learned as a result, presented to fellow
entrepreneurs, in his own words, for the first time. Written in a
lively, conversational style, the book answers questions many
computer industry veterans have been asking for more than a decade
about what went wrong at Microworkz, the failed former free PC
enterprise.

Chronicling Latman's long roller-coaster journey back and
offering pointed advice about effective business development,
negotiating, human resource management, and leadership, which
Latman has successfully applied at his latest ventures, iMagicLab
and Latman Interactive, the book is an important set of insights
for entrepreneurs everywhere.

* Offers 19 practical lessons learned, which can help put other
entrepreneurs on the path to success faster

* Includes invaluable insight into how to overcome even the worst
public business failures

* Provides a behind-the-scenes look from the ultimate insider at
an important time in computer industry history

* Presents a case study of how personal and business lives can
negatively impact each other

Microworkz's failure can be your success. The Good Fail
provides both important insights into how to start a business that
will reap rewards, and warnings about how to avoid going
astray.