eBook.de : Ihr Online Shop für eBooks, Reader, Downloads und Bücher

Connect 01/2015 eBook-Shops: Testsieger im epub Angebot, Testurteil: gut Die Welt: Kundenorientierte Internetseiten Prädikat GOLD
+49 (0)40 4223 6096
€ 0,00

Zur Kasse

The Death of Spin

New. Sprache: Englisch.
Buch (gebunden)
Buch € 33,99* inkl. MwSt.
Dieses Buch ist auch verfügbar als:
Titel: The Death of Spin
Autor/en: George Pitcher

ISBN: 0470850485
EAN: 9780470850480
Sprache: Englisch.

Dezember 2002 - gebunden - 272 Seiten

'Revealing and highly entertaining. Mr Pitcher writes like a dream. This bookneeds no further spin.' William Keegan, Associate Editor, "The Observer" Trust George Pitcher to stop the top spinning'Paul Routledge, Chief Political Commentator, "The Daily Mirror" 'An acute synthesis of experience and insight. Pitcher combines a light hearted refusal to take spinners too seriously with a grounded insistence that communications must grapple with issues that really matter.' Tom Bentley, Director, Demos
Preface. Acknowledgements. Introduction. Media. Finance. Politics. Institutions. Issues. New Business. New Communications. Conclusion. Bibliography. Index.
George Pitcher was industrial editor of The Observer during the Tory privatisation years. He quit while he was ahead when he was voted National Newspaper Industrial Journalist of the Year in 1991and co--founded Luther Pendragon, a communications consultancy operating at the sharp--end of industry and politics, with broadcast--news journalist Charles Stewart--Smith. Over the past decade, his firm has advised senior executives of companies and institutions facing some of the most high--profile and controversial issues of the age and formed the team that advised the Governmenta s Cabinet Office project on the Millennium Bug. He continues to write regular business columns and commentaries and lives in London with his wife and four children.
"!the prize for ponderous pap this week goes to George Pitcher, author of The Death of Spin!" (The Guardian (City Diary), 12 November 2002) "!Pitcher writes knowledgably and persuasively on the financial and political dimensions of PR practice!reminiscent in its breadth of fellow former Observer journalist Anthony Sampson's Anatomy of Britain, it also shares some of the moral questioning characteristic of the management writer Charles Handy!"(www.writeeffect.co.uk 22 November 2002) "!The author of this incisive volume is a former spin doctor!his comments on vacuous Late review--style criticism are worth the cover price alone!" (Scotland on Sunday, 15 December 2002) "!a fine book, from a man who has not only seen spin!but thought about it too!" (Management Today, January 2003) "!this small book, big on ideas, is the best survey of our business I've read in years!" (Profile (Institute of Public Relations), February 2003) "!Help, and an antidote, is at hand in the shape of George Pitcher's important new book!lively, witty, and thoroughly entertaining!" (Accounting & Business, March 2003) "!important book on public relations!" (The Write Effect, 23 June 2003) "!a very interesting book on a fascinating subject!" (M2 Best Books, 25 March 2003)

Kundenbewertungen zu George Pitcher „The Death of Spin“

Noch keine Bewertungen vorhanden
Zur Rangliste der Rezensenten
Veröffentlichen Sie Ihre Kundenbewertung:
Kundenbewertung schreiben

Unsere Leistungen auf einen Klick

Unser Service für Sie

Bequem, einfach und sicher mit eBook.de. mehr Infos akzeptierte Zahlungsarten: Überweisung, offene Rechnung,
Visa, Master Card, American Express, Paypal mehr Infos
Geprüfte Qualität
  • Schnelle Downloads
  • Datenschutz
  • Sichere Zahlung
  • SSL-Verschlüsselung
+49 (0)40 4223 6096
Mo. - Fr. 8.00 - 20.00 Uhr
Sa. 10.00 - 18.00 Uhr
Ihre E-Mail-Adresse eintragen und kostenlos informiert werden:
* Alle Preise verstehen sich inkl. der gesetzlichen MwSt. Informationen über den Versand und anfallende Versandkosten finden Sie hier.
Bei als portofrei markierten Produkten bezieht sich dies nur auf den Versand innerhalb Deutschlands.

** im Vergleich zum dargestellten Vergleichspreis.
eBook.de - Meine Bücher immer dabei
eBook.de ist eine Marke der Hugendubel Digital GmbH & Co. KG
Folgen Sie uns unter: