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The Death of Spin

New. Sprache: Englisch.
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Titel: The Death of Spin
Autor/en: George Pitcher

ISBN: 0470850485
EAN: 9780470850480
New.
Sprache: Englisch.
PAPERBACKSHOP UK IMPORT

Dezember 2002 - gebunden - 272 Seiten

'Revealing and highly entertaining. Mr Pitcher writes like a dream. This bookneeds no further spin.' William Keegan, Associate Editor, "The Observer" Trust George Pitcher to stop the top spinning'Paul Routledge, Chief Political Commentator, "The Daily Mirror" 'An acute synthesis of experience and insight. Pitcher combines a light hearted refusal to take spinners too seriously with a grounded insistence that communications must grapple with issues that really matter.' Tom Bentley, Director, Demos
Preface. Acknowledgements. Introduction. Media. Finance. Politics. Institutions. Issues. New Business. New Communications. Conclusion. Bibliography. Index.
George Pitcher was industrial editor of The Observer during the Tory privatisation years. He quit while he was ahead when he was voted National Newspaper Industrial Journalist of the Year in 1991and co--founded Luther Pendragon, a communications consultancy operating at the sharp--end of industry and politics, with broadcast--news journalist Charles Stewart--Smith. Over the past decade, his firm has advised senior executives of companies and institutions facing some of the most high--profile and controversial issues of the age and formed the team that advised the Governmenta s Cabinet Office project on the Millennium Bug. He continues to write regular business columns and commentaries and lives in London with his wife and four children.
"!the prize for ponderous pap this week goes to George Pitcher, author of The Death of Spin!" (The Guardian (City Diary), 12 November 2002) "!Pitcher writes knowledgably and persuasively on the financial and political dimensions of PR practice!reminiscent in its breadth of fellow former Observer journalist Anthony Sampson's Anatomy of Britain, it also shares some of the moral questioning characteristic of the management writer Charles Handy!"(www.writeeffect.co.uk 22 November 2002) "!The author of this incisive volume is a former spin doctor!his comments on vacuous Late review--style criticism are worth the cover price alone!" (Scotland on Sunday, 15 December 2002) "!a fine book, from a man who has not only seen spin!but thought about it too!" (Management Today, January 2003) "!this small book, big on ideas, is the best survey of our business I've read in years!" (Profile (Institute of Public Relations), February 2003) "!Help, and an antidote, is at hand in the shape of George Pitcher's important new book!lively, witty, and thoroughly entertaining!" (Accounting & Business, March 2003) "!important book on public relations!" (The Write Effect, 23 June 2003) "!a very interesting book on a fascinating subject!" (M2 Best Books, 25 March 2003)
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