An accessible text that provides managers with a well-rounded
economic awareness
Successful managers possess an understanding of economic and
market principles as they relate to business itself. Markets for
Managers presents managerial economics in a casual, accessible
format that will help management professionals take economic
realities into account when running their companies or divisions.
The book takes a global perspective while covering the full range
of micro- and macroeconomic principles that managers around the
world need to know. Complete with online resources that include
further reading and a YouTube playlist, this guide puts business
management practice within its economic context to produce a
practical tool for managers.
By understanding market operation and what might cause market
failure, management professionals can lead companies that respond
to market pressures and align operating strategies with economic
realities. Monetary and fiscal policies affect businesses of all
sizes, and in Markets for Managers, business leaders can
learn how to read the ever-shifting fiscal landscape.
* Delivers market information tailored to managers and the
managerial decision-making process
* Comprehensively explains macro- and microeconomic ideas in
language that's accessible
* Provides concrete suggestions for utilizing market knowledge to
improve internal operations and align incentives
* Helps managers build a global view of business for optimal
decision making
The practical format of Markets for Managers is perfect
for professionals and students who want to gain an applied
perspective on today's most pressing economic issues.
