This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a company's permit to do business, its raison d'être and a guarantor of trust.
Inhaltsverzeichnis
Reputation. - Digital Revolution of Communication. - Towards an Accountable Firm. - The Power of Corporate Purpose. - Extended Culture. - Stakeholders Revised. - Risk of Risks. - Evidence-Based Reputation Management. - The Reputable Firm.
