Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.
Inhaltsverzeichnis
1. Marketology Organizational Architecture (MOA). - 2. Marketology Organizational Design (MOD). - 3. Marketology Organizational Behavior (MOB). - 4. Marketology Organizational Contribution (MOC). - 5. Future of Marketology (FOM). - 6. Handbook of Marketology (HOM).
