The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.
Inhaltsverzeichnis
Introduction; M. Freyssenet, K. Shimizu & G. Volpato The Internationalization of the European Automobile Firms; B. Jetin Volkswagen; L. Pries The Daimler-Chrysler Deal; H. Köhler Renault; M. Freyssenet Fiat Auto; G. Volpato The Cautious & Progressive Internationalization of PSA Peugeot Citröen; J. Loubet The Internationalization of a Premium Car Producer; A. Eckardt & M. Klemm Volvo Cars Internationalization Trajectory; D. Chabaud & C. Parthenay The Internationalization of French Automobile Component Industry and the Valeo's Case; L. Laigle European Automotive Distribution; G. Volpato & L. Buzzavo Conclusion; M. Freyssenet & Y. Lung
