Using Social Media to Build Library Communities

In Using Social Media to Build Library Communities, a constellation of perspectives are brought together to explore community building through social media. This book will guide library professionals who want to take social media beyond marketing and promotion to build an engaged community of library users.

Part 1: Building Communities of Library Users
Chapter 1: Picking a Platform and Finding a Voice, Lisa Bunker
Chapter 2: From Broadcast to Conversation in an Academic Library, Laura Little, Andrew Lopez, Jessica McCullough, Rebecca Parmer
Chapter 3: Find Us On Facebook: The Evolution of Social Media at a Community College Library, Dana A. Knott and Angel M. Gondek
Chapter 4: Social Media and Healthcare: Building and Sustaining Communities for Patients and Providers, Patricia J. Devine
Chapter 5: Adding Value with Advertising: Using Paid Promotions to Build Your Online Community, Chris Chan and Joanna Hare
Part 2: Building Communities of Library Professionals
Chapter 6: Building Communities of Practice in the Library Profession, Katie Elson Anderson
Chapter 7: Building a Personal Learning Network, Stony Evans
Part 3: Transforming Community into Action - Social Media and Social Justice
Chapter 8: The Urgency and Agency of #OccupyNassau: Actively Archiving Anti-Racism at Princeton, Jarrett M. Drake
Chapter 9: Cultivating Critical Dialogue on Twitter, April M. Hathcock