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The Economics of Franchising

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Titel: The Economics of Franchising
Autor/en: Roger D. Blair, Francine Lafontaine

ISBN: 0521772524
EAN: 9780521772525
HC gerader Rücken kaschiert.
Sprache: Englisch.
Cambridge University Press

16. Juni 2005 - gebunden - 352 Seiten

It describes both how and why franchising works. It also analyses the economic tensions that contribute to conflict in the franchisor-franchisee relationship. The book includes a great deal of empirical evidence on franchising not available anywhere else. The economic analysis of the franchisor-franchisee relationship begins with the observation that for franchisors, franchising is a contractual alternative to vertical integration. Subsequently, various sources of tension between franchisors and franchisees are examined in turn, including issues related to product quality control, tying arrangements, pricing, location and territories, advertising, and termination and renewals.

Preface; 1. Introduction; 2. Four popular misconceptions about franchising; 3. Franchise contracts; 4. Franchising, vertical integration, and vertical restraints; 5. Quality control; 6. Franchise tying contracts; 7. Vertical price controls in franchising; 8. Encroachment; 9. Advertising and promotion; 10. Termination and non-renewal; 11. Concluding remarks.
Roger D. Blair is Huber Hurst Professor in the Department of Economics at the University of Florida where he has served on the faculty since 1970. He teaches courses in antitrust economics, law and economics, and the economics of sports. Professor Blair has published 165 articles and chapters in books, primarily in economics journals and law reviews. He has served as an antitrust consultant to the US Department of Justice, the Federal Trade Commission, the Attorneys General of California, Arizona, Missouri, Oregon, Washington and Florida, and numerous corporations. The books he has coauthored include Antitrust Economics, Law and Economics of Vertical Integration and Control, Monopsony: Antitrust Law and Economics, and forthcoming from Cambridge University Press Intellectual Property: Economics and Legal Dimensions of Rights and Remedies with Thomas F. Cotter. Francine Lafontaine is Professor of Business Economics and Public Policy and Professor of Economics at the University of Michigan Business School where she has taught since 1991. Professor Lafontaine mostly teaches applied microeconomics to MBAs, along with elective courses on firm strategy and antitrust and on the economics of franchising. She has published numerous scholarly articles on franchising in top journals in her field, including the Journal of Political Economy, the RAND Journal of Economics, the Journal of Law and Economics, the Journal of Law, Economics and Organization and the Journal of Industrial Economics, as well as in marketing and entrepreneurship journals. Professor Lafontaine is widely recognized as a world expert on the subject of franchising and as such has acted as consultant and expert witness for various companies.
'This superb book will become the standard reference for understanding the economics of franchising. Extending their previous research, these outstanding scholars assemble new data sets to establish basic facts and explode several pervasive myths about franchising. How fast is the already significant amount of franchising growing? Are franchisees more likely to succeed than independent businesses? What are the typical terms of a franchisee's contract and why? The authors answer these and other fascinating questions with a keen economic intuition and with precision. The book is a must reading for students of industrial organization and contracting.' Dennis W. Carlton, University of Chicago 'In The Economics of Franchising, Blair and Lafontaine have provided an exceptionally comprehensive and cogent treatment of franchise law and economics. They have made complex economic analysis accessible and at the same time have revealed the hidden complexity behind some of the naive misconceptions associated with franchising. But what I liked best was their ability to treat each topic with a blend of managerially relevent discussion and formal analysis. It is a book that will appeal to anyone with a business, legal or research interest in franchising.' Patrick Kaufmann, Boston University 'Blair and Lafontaine have produced the definitive work on franchising arrangements, a detailed theoretical and empirical analysis that provides fundamental insight not only into the economic relationship between a franchiser and its franchisees but into vertical contractual relationships more generally. The rigorous documentation of how particular terms in the franchise contract solve inherent economic tensions in the relationship is an extremely valuable contribution to our knowledge of how franchising contracts, as well as business arrangements more generally, work.' Benjamin Klein, University of California, Los Angeles 'A book on franchising by the experts in this field is a welcome addition. It will be extremely valuable for both teachers and researchers.' Jeffrey M. Perloff, University of California, Berkeley
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