User-friendly, cost-conscious, and filled with examples from libraries of all types, Intentional Marketing: A Practical Guide for Librarians helps you maximize the return on your marketing investment (ROMI) by showing ways to combine marketing theory with in-house data, creating a global strategy that will drive all of your library marketing.
Inhaltsverzeichnis
List of Snapshots
Preface
Chapter One:Intentional Marketing & Your Library
Chapter Two: Cultivating Your Library's #1 Stakeholder Group and Marketing Force
Chapter Three: Adopt and Adapt: Marketing Ideas Come from Everywhere
Chapter Four: Artifacts Are Not Just for Archeologists
Chapter Five: Branding, Social Media & Communications Best Practices
Chapter Six: Content Is King! (And Not Just in Social Media)
Chapter Seven: Digitizing with Intent
Chapter Eight: Using Displays and Exhibits to Strut Your (Library's) Stuff
Chapter Nine: Outreach Is Just Getting into Their Space
Chapter Ten: Programming to Market
Chapter Eleven: Spreading the Word Intentionally: Word-of-Mouth-Marketing (WOMM)
Appendix A: What Exactly Are You Marketing? Defining Your Library
Appendix B: Who Is "Buying" Your Library? Defining Your Stakeholders
Appendix C: Strategic Plans
Appendix D: Marketing Plans and the Intentional Marketing Initiative Shortcut
Appendix E: Sample Exhibit and Display Policy
Index
About the Author
