The Innovation Equation

List of Exhibits, Figures, and Tables.Acknowledgments.Introduction.1. Perspectives on Innovation.The Nature of Innovation in Organizations.Creativity and Innovation.Fostering Creativity in Organizations.Risk Taking and Innovation.Fostering Risk Taking in Organizations.Innovation = Creativity x Risk Taking.Ideas for the Consultant.2. Assessing Innovative Capacity.The Assessment.The Orientations.Changing Orientations.Ideas for the Consultant.3. The Drivers of Creativity and Risk Taking.The Drivers.Innovative Capacity Continuum.Creativity Driver Stories.Risk-Taking Driver Stories.Final Thoughts.Ideas for the Consultant.4. Two Tales of Innovation.A Grimms' Fairy Tale.A Contemporary Story.Ideas for the Consultant.5. The Stop Signs to Innovation.Stop Signs to Innovation.Illustrating the Power of the Stop Signs.Ideas for the Consultant.6. The Innovation Equation in Action.The 4As: Aim, Assess, Activate, Apply.Organization #1: Model, Inc., the Modifier.Organization #2: PLANet Partners, LLC, the Planner.Organization #3: ITEC.com, the Innovator.Organization #4: Your Team/Organization.Ideas for the Consultant.7. The Innovative Leader.Create an Innovative Culture.Set an Innovative Aim.Become More Innovative Yourself.Create Innovative Teams.Ideas for the Consultant.8. The Innovative Consultant.The Drivers in Action for an OD Consultant.Reflections.Is It Working?Final Thoughts.Appendix A: I3: Investing in Innovation.Appendix B: The Creatrix Ba: A Process for Creating Innovative Ideas.Bibliography.About the Series.Statement of the Board.Afterword to the Series by Richard Beckhard.About the Editors.About the Authors.Index.

Jacqueline Byrd, Ph.D. is president of the Richard Byrd Company, a Minneapolis-based management consulting firm that serves clients worldwide. Her clients have included Alliant Techsystems, Cargill, Caterpiller Paving Products, Ecolab, HealthPartners & Regions Hospital, Pentair, 3M, and the University of Minnesota. She is also the brain behind Creatrix, an innovation of the Byrd Company. Paul Lockwood Brown has been with the Creatrix team, an innovation of the Richard Byrd Company, since its inception.

"A clear and concise treatment." (Hartford Business Journal, 10/28/02)