Ask may be the most important book written for anyone who sells products or services directly to consumers since Breakthrough Advertising was published in 1966. Multimillion-dollar entrepreneur Ryan Levesque explains that the secret to effective marketing - and selling - is to ask the right questions - and they may not be what you expect.
In 2008, armed with nothing but a $450 laptop, an Ivy-League background in neuroscience, and an insatiable curiosity to understand why people buy, Ryan Levesque left a lucrative career on Wall Street and later in Shanghai, China, to launch his first online business. After struggling initially and nearly losing everything, he eventually went on to build a multimillion dollar online publishing business using what's now become the Ask Method. Today, he and his team work with growth-focused entrepreneurs and companies who are looking to take their business to the next level. www.askmethod.com
