Mastering Physician Engagement

Twenty-first century healthcare will be defined by better care, smarter spending, and healthier people. All eyes are on technology as the means to drive down costs and improve efficiency, enabling physicians to deliver care in a way that realizes the vision of a healthier planet. The transition from the acute care focus of the 20th century to the quality and data-driven organizations of tomorrow requires incredible effort and collaboration between all members of the healthcare community. Healthcare professionals are challenged to understand and rapidly adapt to new business models while achieving improved patient care and health outcomes. Physician engagement with the whole community has never been more important than it is today.


Mastering Physician Engagement: A Practical Guide to Achieving Shared Outcomes explores strategies and tactics for engaging physicians in a meaningful way in a broad spectrum of change initiatives. Using proven techniques to create alignment with physicians, this book delivers practical approaches for effectively:


Fostering engagement in revenue cycle, information technology, and population health initiatives


Creating a data-driven culture


Training physicians on new technologies and workflows


Communicating insights and metrics


Identifying and presenting return on investment


Developing and achieving common goals

Foreword. Preface. Difficult or Different? Why Physicians Are Slow to Adopt. What Drives Physicians? (Hint: it's not the revenue cycle). Compromising or Collaborating? From Data to Change. Generating Knowledge. Communicating with Physicians. Engaging Physician Executives. Closing the Loop. Demonstrating Return on Investment. Case Studies.