"A very stimulating book. Davis explores the complexity of the relations between advertising and personal identity, and between advertising and literature, with a lively, sharp, idiosyncratic style."--Rachel Bowlby, author of "Shopping with Freud"
Inhaltsverzeichnis
Acknowledgments ix
Introduction 1
Chapter 1 Doubled Truth: Uplift and the Bottom Line 22
Chapter 2 The Pep Pardigm: Masculinity, Influence, and SHame in Babbitt and The Man Nobody Knows 46
Chapter 3 "Complex Little Femmes": Adwomen and the Female Consumer 80
Chapter 4 "Lending an Air of Importance": Vehicles at Work 105
Chapter 5 In the Tutu or out the Window: Zelda Fitzgerald aand the Possibility of Escape 142
Epilogue 186
Notes 191
Bibliography 227
Index 243
