Fundraising for the Long Haul

In this companion to her classic, Fundraising for Social Change, Kim Klein distills her 25 years of experience and wisdom to provide the practical guidance for sustaining a long-term commitment to social change for organizations that are understaffed and under-resourced.
Part of the new Kim Klein's Chardon Press Series from Jossey-Bass which focuses on providing fundraising and organizational development tools for community-based and social change organizations.

Foreword v
Acknowledgments vii
Introduction ix
Section 1 You Can Learn from My Mistakes 1
Lesson 1 The Importance of Prospect Research 3
Lesson 2 The Importance of Being Straightforward 6
Lesson 3 Practice Makes Perfect--or at least able to do the job 10
Lesson 4 The Pitfalls of Projecting Your Insecurities onto Others 12
Lesson 5 Haste Makes Waste 14
Lesson 6 The Importance of Process 17
Section 2 How to Have a Healthy Fundraising Program 23
Chapter 1 The Elements of a Healthy Fundraising Program 25
Chapter 2 The Elements of a Healthy Development Office 35
Chapter 3 Characteristics of a Healthy Fundraiser 45
Section 3 Common Obstacles to a Healthy Fundraising Program 55
Chapter 4 Founder's Syndrome 57
Chapter 5 The Organization Veers Away from Its Mission 71
Chapter 6 The Truth About Boards (and Fundraising) 89
Chapter 7 When Fundraising Strategies Wear Out 103
Chapter 8 Taking Donors for Granted 111
Section 4 Using Strategies Effectively Over Time 117
Chapter 9 Fundraising and Strategic Planning 119

Chapter 10 Savings Accounts, Reserve Funds and Endowments 127
Chapter 11 Nonprofit Does Not Equal Anti-Profit: Getting Comfortable with Making Money 135
Chapter 12 Collaborative Fundraising 145
Chapter 13 Fundraising for the Long Haul 153
Bibliography 157
Index 159