Melina Palmer is founder and CEO of The Brainy Business, which helps businesses leverage behavioral economics so customers buy and employees buy-in. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses around the world. She is the best selling author of What Your Customer Wants and Can’ t tell You and What your Employees Need and Can’ t Tell You. Melina is a globally celebrated keynote speaker who teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’ s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc.
