The pressure on companies to innovate is increasing. Market conditions are becoming more volatile. The number of competitors is increasing. New business models are upsetting old structures. And customers are increasingly well informed and digitally connected. Only offers that provide comprehensible and credible solutions for a company's own pain points can prevail.
Inhaltsverzeichnis
Customer Centricity - more than customer orientation. - Product development in agile times. - Understanding customers - consumer psychology for innovators. - Developing products step by step.
