Simple

Now in its Second Edition, Simple: The Inner Game of Ophthalmic Practice Success makes even the most complex issues in ophthalmic practice management just that- simple.

Dedication Acknowledgments About the Author Foreword by Richard L. Lindstrom, MDIntroduction Chapter 1 Testing Your Practice on Twenty-Five Simple Things Chapter 2 The Big Picture Of the Five Domains of Practice and Life Of Paying Attention Of Career Management Of the Intentional Practice Of Practice Culture Of Vanquishing Chicken Little Chapter 3 Leadership Of Simple Leadership Of Decisiveness Of Prioritizing and Implementing Of Teamwork Of Abandoning Failed Projects Of Strategic Business Planning Chapter 4 Adaptability Of Ophthalmology Then and Now Of Sustainability Of Disaster Planning Of Entrepreneurism Of Adaptability Chapter 5 Metrics Of Numeracy ... Mastering Math as a Second Language Of Measuring Efficiency Of Growth, Stasis, and Shrinkage Of the Three Buckets of Money Of Objectifying That Which Is Subjective Of Benchmarking Of Financial Sufficiency Of Staff Cost Containment Of Frugality Chapter 6 Administration and General Management Of Developmental Hallmarks Of Practice Birth Defects Of Administrative Success and Failure Of Patient Satisfaction Of Coaching Points From Managers to Physicians Of Provider Performance Reviews Of Marketing and Selling Of Office Facilities Chapter 7 Compatibility and Collaboration With Others Of Adding Value to Patient Relationships Of Working With Family Members in Your Practice Of Optometrist Associates Of Meetings Of Conflicts Of Physician Bullying Of Collaboration Of Mergers and Acquisitions Chapter 8 Partnering Of Partnership Of Adding a New Doctor Of Happy Partners in a Group Practice Of the Associate Doctor Becoming a Partner Of Acting Like a Partner Of Fixing Broken Practice Boards Chapter 9 The Inner Game Of Measuring Success Of Excess Attachment to One's Career Of Provider Burnout Of Career Satisfaction Of Security Of RetirementAfterword: A Psychologist's Perspective on the Inner Game of Ophthalmology by Craig N. Piso, PhDLast Word: Pinto's Ten Commandments Index