Brand and Myth

Brand and Myth

A Cultural-Philosophical Consideration

Brands reflect the desires of the modern individual. In Nike, it's the hope of achieving success by simply doing it; in a Mercedes, it's the pursuit of status; and in a MasterCard, it encapsulates the longing for those moments that cannot be bought with money (but for which you still need money). The list can go on for a long time. Despite the fact that these brand messages are understood across various cultures, they have played a secondary role in cultural-philosophical debates. To professional thinkers, brands appear, at best, as banal and, at worst, as instruments in a malign illusionary context. They are seen as expressions of capitalism, something to be viewed critically, and thus rejected. From a more neutral standpoint, the engagement with brands is understood as a subject of business administration, marketing, and design, and therefore considered outside of one's own area of expertise.

Brand and Myth: A Cultural-Philosophical Consideration. - Apple: Magic Devices. - McDonald' s: A Glorious Name. - Huawei: The Promise of China. - Barack Obama: Back to the Future. - Fridays For Future: True Authenticity. - BP: This Side of Good and Evil. - Opel: Who Are We? - Beyond Meat: What We Should Eat. - BOY LONDON: The Logo is the Brand. - Bored Apes & Co: NFT as Brand. - Literature. - Films. - Websites and Internet Resources.