Start With Why (15th Anniversary Edition)

'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO

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Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:

Why are some people and organisations more innovative, more influential, and more profitable than others?

The answer to why is another why. Leaders like Martin Luther King Jr. , Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realized that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.

With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.

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'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' Forbes