Robin Landa is a distinguished professor at Kean University and a globally recognized creativity and ideation expert. She is a bestselling author of books on idea generation, creativity, branding, advertising, and design. She has won numerous awards, and The Carnegie Foundation counts her among the "Great Teachers of Our Time." She is the author of 25 books, including Strategic Creativity, Leadership by Design, and A Career Is a Promise, and Harvard Business Review, Inc. Magazine, and Fast Company, among others, have published her articles.