Joe Lazer—one of the world’s leading voices on the art and science of business storytelling—is out with a new book revealing how to master storytelling and future-proof your career in the AI Age.
The conventional wisdom today says that if you want to succeed in the next age of work, all you need to do is learn how to use AI. But the future or work won’t be won by the best prompt engineers. It’ll be won by those those who lead, persuade, influence, and inspire. By the communicators and the critical thinkers. And there’s one cognitive superpower that unlocks all those crucial soft skills: storytelling.
Make AI your primary skillset, and you’ll become an assistant to a machine. Master storytelling first—and then amplify your abilities with AI—and you’ll make yourself irreplaceable. The clock is ticking. Which path will you take?
For the past 15 years, best-selling author, Joe Lazer has been one of the world’s leading voices on the art and science of business storytelling. In Super Skill, Lazer reveals how to become a master storyteller and win the AI Age. Through 15 science-backed principles, cutting-edge AI techniques, and real-world stories of neuroscientists, Neanderthals, founders, and filmmakers, he’ll show you how to hone your storytelling superpowers, build a following, and future-proof your career.
With rave reviews, Super Skill is a must-read for marketers, salespeople, entrepreneurs, executives, and anyone else who wants to supercharge their most unique human advantages in the age of AI.
Inhaltsverzeichnis
Introduction 1
PART I: THE STORYTELLING ECONOMY
1 Storytelling Sapiens 13
2 The New Science of Stories 25
3 Welcome to the Storytelling Economy 33
PART II: UNLOCK
4 Principle 1: Build a Storytelling Habit 51
5 Principle 2: Master the Elements 64
6 Principle 3: See the Shapes 79
7 Principle 4: Become an Active Listener 94
8 Principle 5: Find Your Muse 106
9 Principle 6: Develop Taste 115
PART III: UNLEASH
10 Principle 7: Identify Your Big Idea 133
1 1 Principle 8: Be Vulnerable 149
12 Principle 9: Lead Through Stories 163
13 Principle 10: Sell Through Stories 176
14 Principle 11: Build an Audience 195
PART IV: UPGRADE
15 Principle 12: Beware the Vortex of Mid 211
16 Principle 13: Automate the Busywork 220
17 Principle 14: Iterate with Intention 235
18 Principle 15: Innovate Boldly 252
Super Skill Cheat Sheet 263
Acknowledgments 269
Source Notes 271
