Please note that the content of this book primarily consists of articles
available from Wikipedia or other free sources online. Maybelline is a
makeup brand sold worldwide and owned by L'Oréal. Their motto is Maybe
she's born with it. Maybe it's Maybelline. The Maybelline Company was
created by New York chemist T.L. Williams in 1915. Williams, his early
20s, noticed his younger sister applying a mixture of Vaseline and coal
dust to her eyelashes to give them a darker, fuller look. He adapted it
in his small laboratory and produced a product sold locally called
Lash-Brow-Ine. The product was a local hit, but the awkward name held it
back. His sister, who inspired the product, was named Maybel. So T.L.
Williams re-named it Maybelline, a combination of Maybel and Vaseline.
It is under this name that Maybelline has achieved its now legendary
status in the field of cosmetics. In 1917 the company produced
Maybelline Cake Mascara, "the first modern eye cosmetic for everyday
use" and Ultra Lash in the 1960s, which was the first mass-market
automatic.
