That is not what I meant

Have you ever worked hard on a project, only for the final result to miss the mark on what the client actually expected? Blindly trusting what someone says they want often leads to costly rework, frustration, and waste.

THAT IS NOT WHAT I MEANT! offers a practical, down-to-earth approach to help you move from a mere note-taker to a sharp analyst who gets straight to the core. No heavy theoretical textbooks, just directly applicable techniques that work in daily practice.

With this book, you tackle analysis in three clear phases: from the initial vague request to final execution, adjustments, and aftercare. You will learn effective conversation techniques like the 5 Whys, behavior-based questioning, and the pre-mortem (Assume it failed). You will also discover how to visually structure work using flowcharts, personas, and MoSCoW, alongside essential basic knowledge of IT and AI.

Whether you work in software development, process optimization, or project management: this book helps you build the right solution right away through simplicity and strong communication skills.