Consumers' planned behavior is often very different to what is actually carried out. Consumer plans can relate to four behaviors: planned and done (deliberate strategies), planned and not done (unrealized strategies), unplanned and done (emergent strategies) and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, attractions, destinations, accommodation and activities and looks at how marketing strategies affect consumer plans.
Inhaltsverzeichnis
Part I; Ecological Systems in Lifestyle, Leisure, and Travel Behaviour; Qualitative Comparative Analysis of Travel and Tourism Purchase-Consumption Systems; Holistic Case-Based Modelling of Customers' Thinking-Doing Destination Choice Introduction; Part II; Introduction to the Theory and Investigation of Planned and Realized Consumer Behaviour; Summary of Findings; Research Objectives and Theoretical Framework; Research Method; Variations Between Planned and Realised Behaviours; Influence of Product Information on Planned and Realized Consumption Activities; Influence of Consumer Characteristics On Planned and Realized Behaviours; Strategic Implications and Discussion.
